Spring Summer 2024 introduces a new version of Giorgio Armani, one that embraced a more playful approach, departing from his usual restraint and simplicity to incorporate maximalist lace appliqués, sheer layers, peplum skirts, beaded kimonos, and nature-inspired prints. This shift in style was reflected in the models’ demeanor on the runway, with intermittent twirls and subtle smirks showcasing the collection’s spirited essence.
Armani Privé Spring Summer 2024 Collection
The collection, comprising 92 ensembles, was titled Haute Couture en Jeu. Mr. Armani elaborated on his concept to the press before the show, stating, “On one hand, it means ‘putting couture into play,’ while on the other it can be translated into ‘Couture is having fun.’ Either way, it was time for me to be courageous, to take risks, and to probably be a little less “Armani”.
Armani Privé Spring Summer 2024 Collection
While still bearing the hallmark of “Armani,” the silhouettes ranged from delicate daywear featuring sequin mesh long sleeves layered under lace blouses, capes embroidered with Eastern influences, and lightweight trousers, to captivating eveningwear exuding sensuality. It serves as a gentle tribute to the evolution of his philosophy and the women who have influenced it. The patterns evoked tropical wallpapers reminiscent of the opening credits of “White Lotus,” season one.
Armani Privé Spring Summer 2024 Collection
The silhouettes showcased a range from slender to voluminous. Elegant, streamlined evening dresses crafted from delicate lace adorned with tiny crystals were juxtaposed with voluminous creations in airy tulle or silk chiffon, exemplified by a pale-peach bustier dress featuring a swirling cascade of pointed ruffles. The collection’s abundance of glossy surfaces, sparkling embellishments, and rhinestone embroideries bestowed a radiant glow, highlighting Armani’s penchant for extravagance. Meanwhile, the chromatic palette of soft aquatic hues infused the collection with an ethereal, translucent quality.
Armani Privé Spring Summer 2024 Collection
The beauty looks featured a modern twist on classic elements, such as the combination of a bold red lip and blue eyeshadow. Paired with cropped hairstyles featuring braids pinned back, reminiscent of 1920s Flapper style, the overall effect was elegant and alluring, perfectly suited for the glamorous atmosphere of Awards Season in Hollywood.
Armani Privé Spring Summer 2024 Collection
The collection is the statement of an “open embrace of different cultures,” resulting in a “wholly imagined journey from West to East.” While the collection blurred obvious cultural references, it envisioned a woman who assimilates elements from various places she visits and makes them her own – a woman of the globalization era.