For Spring/Summer 2027, Etro turned inward, softening the bohemian language that has long defined the house. Called Halo, the collection imagined an Etro woman surrounded by an almost weightless aura of paisleys, flowing fabrics and movement. Rather than reinventing its identity, the house chose to blur it.
Etro Spring/Summer 2027 Collection
Paisley remained at the centre, but it appeared in unfamiliar forms: enlarged, faded, fragmented and almost washed away by sunlight. This treatment made Etro’s most recognisable motif feel less decorative and more atmospheric, as though the prints were memories of the house’s own archive rather than literal reproductions of it.
Etro Spring/Summer 2027 Collection
The same softness carried into the silhouettes. Vaporous dresses floated around the body, transparent layers created shifting moments of exposure, and delicate fringes moved with every step. Short hemlines extended into dramatic trailing trains, giving otherwise simple shapes a sense of continuous motion. The palette followed a similar progression, moving from powdery neutrals and warm yellows into cooler blues and greens before becoming richer in burgundy, brown and black.
Etro Spring/Summer 2027 Collection
Yet the collection never completely surrendered to fantasy. Lean trousers, precise tailoring, suede blousons and denim jackets brought structure back into the wardrobe, while gladiator sandals, ballerina flats and relaxed bohemian bags made the looks feel more grounded and wearable.
What I find most interesting about Halo is that Etro does not try to escape its own history. Instead, it deliberately makes that history less literal. The paisley is still there, the bohemian attitude is still recognisable, but everything feels slightly faded at the edges. It is almost as if Etro is looking at its own identity through a soft-focus lens.
Etro Spring/Summer 2027 Collection
In that sense, the collection succeeds precisely because it is restrained. Etro does not need to abandon its maximalist heritage to feel contemporary; it simply needs to give those familiar codes room to breathe. For SS27, bohemia becomes less about excess and more about atmosphere—a fleeting Etro daydream rather than a costume.
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