Adam Selman Revives Victoria’s Secret: Big Wings, Blowouts, and the Bombshell Era Reborn

Posted by:

|

On:

|

The Victoria’s Secret Fashion Show is back — and this time, it finally feels like it.

After a six-year hiatus, last year’s revival aimed to modernize the brand with a focus on inclusivity and diversity. While that intention was universally praised, fans couldn’t help but miss the magic — the showmanship, the glittering spectacle, the iconic wings. For 2025, Adam Selman, the former Savage x Fenty design director and the man behind Rihanna’s legendary Swarovski crystal dress, took the reins as Victoria’s Secret’s new executive creative director — and his debut brought the house down.

Victoria’s Secret Fashion Show 2025

Selman’s vision was clear: to honor the fantasy that made Victoria’s Secret legendary while building a runway that reflects today’s world. The result was a show that balanced nostalgia and progress in perfect measure — and, crucially, fixed everything last year was missing.

The 2025 runway was drenched in the kind of over-the-top glamour that defined the early 2000s era — think Gisele in glitter, Tyra with angelic wings, and Naomi in diamanté lingerie — but now reborn for a new generation. The return of the big blowouts, giant sculptural wings, and exquisitely detailed lingerie set the tone for what fans have called “the first real VS show” in years.

Victoria’s Secret Fashion Show 2025

And yet, Selman didn’t abandon the progress the brand has worked hard to make. On the same runway where Candice Swanepoel and Alessandra Ambrosio made their glorious returns, Olympic gymnast Suni Lee and WNBA star Angel Reese became the first professional athletes to don wings. Jasmine Tookes walked nine months pregnant, and Paloma Elsesser proved that body diversity and bombshell energy can coexist beautifully. The cast also featured Alex Consani, Ashley Graham, and Quen Blackwell — all proof that VS’s idea of “sexy” has evolved far beyond the 2000s archetype.

The show opened with a high-octane sizzle reel — “Lights, camera, Angels!” — before diving into Selman’s world: a collection that celebrated the lingerie artistry fans have longed for. Each look felt like a deliberate nod to the brand’s golden years — corsetry, lace, sparkle, and confidence, all turned up to eleven.

Victoria’s Secret Fashion Show 2025

And the wings — oh, the wings. Oversized, dramatic, and meticulously constructed, they were more than accessories; they were statements. Reports even noted that some weighed nearly 60 pounds, reminiscent of the days when Angels were part runway model, part superhuman fantasy.

The show’s performance lineup also reflected that blend of nostalgia and new energy. Madison Beer, Karol G, Missy Elliott, and K-pop powerhouse Twice took the stage, marking the second year in a row of an all-female performance lineup. Each segment pulsed with personality — from the dreamy, rhinestone-studded sets to the beloved PINK section soundtracked by Twice, complete with cozy hoodies and foldover yoga pants that evoked the brand’s mall-era roots.

Victoria’s Secret Fashion Show 2025

In the audience, Sarah Jessica Parker, Jodie Turner-Smith, Amy Sedaris, and Chloë Sevigny looked on as Selman delivered what might be Victoria’s Secret’s strongest creative direction in over a decade.

Adam Selman didn’t just stage a comeback — he staged a correction. His 2025 show restored the brand’s confidence without reverting to its blind spots. It was glamorous, inclusive, and self-aware — the bombshell fantasy reborn for a new generation.

Victoria’s Secret Fashion Show 2025

The lights, the wings, the lingerie — they’re all back. But this time, everyone’s invited.