Spring 2024 introduced a delightful collaboration between Stray Kids and Tommy Hilfiger in the newest campaign. With the essence of preppy style, fans are absolutely in love with the new color palette, promising a huge return on media impact value (MIV) for both the K-pop band and the American clothing brand.
Stray Kids x Tommy Hilfiger Spring 2024 Campaign
Imagine classic Tommy aesthetics with a fresh palette of red, navy blue, and pristine white, paired seamlessly with timeless khaki pieces. The campaign captures the band in relaxed moments, seemingly photographed during their downtime in hotel settings while on tour, all impeccably dressed in Tommy attire from head to toe.
Stray Kids x Tommy Hilfiger Spring 2024 Campaign
Taking over the 36th floor of the Conrad Seoul Hotel, Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin and I.N were lensed by acclaimed photographer Sean Thomas as they exhibited the SS24 collection in all its glory. In a particularly delightful snapshot, seven of the band members gather in an elevator, exuding modern preppy vibes with their Tommy outfits. Polo shirts, rugby stripes, khaki pants—the ensemble is complete with each member adding their own touch of style. Notably, Han was unable to participate in the shoot, as JYPE clarified that it coincided with his period of rest due to sudden cold symptoms.
Stray Kids x Tommy Hilfiger Spring 2024 Campaign
“We’ve been fans of Tommy Hilfiger since we were kids, and we’re thrilled to continue this partnership,” the band claimed. “We approached this shoot just like band life, with everyone bringing their unique personality and then merging it with Tommy’s classic American cool style. How cool is it that we get to work hard together while having so much fun – we cannot wait for our fans to discover this authentic portrayal of our life behind the scenes!”
Stray Kids x Tommy Hilfiger Spring 2024 Campaign
For literal decades now, musicians have consistently favored Tommy Hilfiger, and Stray Kids are no different. “I have always been inspired by pop culture’s intersection of fashion and entertainment,” Hilfiger stated. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation.”
What I love most about the collab is how the campaign is the authentic representation of Stray Kids’ individual styles within the Tommy aesthetic, showcasing how the group infuses their own unique personalities into the timeless Tommy looks. This collaboration not only celebrates the enduring appeal of Tommy Hilfiger but also highlights Stray Kids’ global influence and their ability to seamlessly integrate into the world of fashion and style.