The much-anticipated SKIMS Valentine’s Day 2025 collection has officially arrived, and it’s already creating waves. Featuring K-pop sensation Rosé as the star of its campaign, this collection is a masterclass in blending romance, comfort, and style. With over 100 meticulously designed pieces, SKIMS has set the stage for a Valentine’s Day that feels iconic, intimate, and full of personality.
Rosé: The Perfect Muse for SKIMS
Blackpink’s Rosé brings her signature elegance and charm to this campaign, making her the ultimate Valentine for 2025. “This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did,” Rosé shared in a press release. Known for her stunning visuals and down-to-earth personality, Rosé adds a touch of modern femininity to the campaign that resonates with fans worldwide. Kim designed to be iconic, and Rosé embodies that perfectly. Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé captured that beautifully.”
SKIMS x Rosé Valentine’s Collection
The Valentine’s Day Collection: Comfort Meets Romance
The SKIMS Valentine’s Day Shop offers an array of limited-edition pieces that fuse romantic aesthetics with the comfort the brand is known for. From lacy intimates and heart-adorned designs to cozy loungewear and printed pajamas, there’s something for everyone. The collection includes standout pieces like the Velvet Lace Slip Dress, the Romance Cami and Short Set, and the Soft Lounge Hoodie and Boxer Set, ensuring you’ll feel both glamorous and comfortable for every Valentine’s Day moment.
SKIMS x Rosé Valentine’s Collection
Designed with soft fabrics, flattering silhouettes, and signature SKIMS details, the collection caters to a range of moods; whether you’re planning a romantic date night or a cozy self-care evening. For those looking for playful, holiday-specific options, the line even includes fuzzy handcuffs and “dare dice,” adding a cheeky twist to the Valentine’s theme.
A Campaign Full of Heart
Beyond the collection itself, SKIMS has created an unforgettable campaign starring Rosé that ties the romantic vibe of Valentine’s Day with her vibrant personality. Set against a backdrop of rich, love-inspired hues, Rosé models pieces that exude confidence and charm, embodying the spirit of the collection.
SKIMS x Rosé Valentine’s Collection
The campaign is also a heartfelt gift to Rosé’s fans, as Valentine’s Day holds a special place in her heart. “The holiday is only three days after my birthday, so it feels like a second round of celebration for me,” she shared. Due to her packed schedule and the fact that Valentine’s Day isn’t widely celebrated in Korea, this campaign provided her with a unique opportunity to connect with her fans in a new and meaningful way.
The collection’s launch is accompanied by a limited-time SKIMS pop-up store in New York City, offering fans an in-person chance to explore the Valentine’s Day Shop. Given the brand’s track record of sell-out collections, this one is poised to be another viral hit.
With Rosé as the face of its Valentine’s Day 2025 campaign, SKIMS has delivered a collection that celebrates love in all its forms: romantic, platonic, and self-love. By combining smooth fabrics, flattering designs, and a touch of playful charm, this collection invites everyone to embrace the holiday with confidence and style. Whether you’re shopping for yourself or someone special, SKIMS’ Valentine’s Day collection has something for every celebration. Explore the collection online or visit the NYC pop-up to find the perfect piece. Just act fast; because if history is any indication, these pieces won’t stay on shelves for long.
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