Gentle Monster, the boundary-pushing eyewear brand, kicks off 2025 with an extraordinary collection that redefines statement eyewear. Seamlessly blending the worlds of jewelry and futuristic design, the new Jewelry Collection brings a bold, whimsical energy to eyewear, elevating it to a realm of opulent fantasy. With intricate jewelry-inspired details and a campaign that evokes the magic of Y2K nostalgia and “magical girl” aesthetics, this launch promises to enchant trendsetters and eyewear aficionados alike.
The Jewelry Collection reimagines eyewear with luxe embellishments reminiscent of fine jewelry. From pearl necklace-inspired frames to intricate gems adorning the temples, the designs merge Gentle Monster’s signature avant-garde approach with the timeless allure of jewelry. The collection’s Y2K influences are undeniable—sleek, futuristic frame shapes paired with dazzling adornments offer a fresh twist on the era’s love for glamour and fantasy.
Comprising 10 core styles, this lineup builds on past successes like the Jentle Salon collection, which introduced detachable charms and pearls. Now, Gentle Monster takes it further with jewelry-inspired chains and full pearl detailing that transform eyewear into statement accessories. Whether you’re looking for a bold, fashion-forward piece or subtle elegance, the collection highlights the “luminous brilliance” of jewelry while pushing the boundaries of design innovation.
To bring the collection’s vision to life, Gentle Monster enlisted rising Japanese actress Sena Nakajima as the face of the campaign. In stunning visuals, Nakajima embodies the essence of the collection’s futuristic and fantastical spirit. She wields a silver scepter adorned with pearls and gems, exuding a regal yet playful charm reminiscent of beloved magical girl anime like Sailor Moon.
The campaign extends into a short film, adding a layer of narrative and imagination. Set against a dreamlike backdrop, Nakajima encounters a clone of herself and is transported into a cybernetic fantasy world. With DJ Yaeji’s viral hit Raingurl as the soundtrack, she transforms into a modern “magical girl,” casting jewel-encrusted spells and shedding a tear that morphs into a luminous pearl. The visuals, steeped in a playfully uncanny digital-art aesthetic, perfectly capture the collection’s theme of merging nostalgia with futuristic innovation.
With the Jewelry Collection, Gentle Monster doesn’t just present eyewear—it crafts a narrative. The designs reflect the brand’s ongoing exploration of technology and its ability to push fashion into uncharted territories. The campaign’s imaginative storytelling and bold visuals highlight Gentle Monster’s knack for creating viral moments while staying true to its avant-garde identity.
Launching January 10, this collection invites you to rethink eyewear as a medium for self-expression, elegance, and fantasy. Whether you’re drawn to the ornate details or captivated by the campaign’s futuristic fairytale, the Jewelry Collection promises to make its mark on 2025 fashion trends.
Gentle Monster’s 2025 Jewelry Collection is more than just eyewear—it’s a statement of identity, creativity, and artistry. With its opulent designs and fantastical campaign, the collection serves as a dazzling ode to both nostalgia and innovation. Sena Nakajima’s portrayal of a cyber-princess is emblematic of the collection’s ethos: merging the elegance of jewelry with the futuristic charm of eyewear, all while inviting wearers to step into their own magical narrative.
Ready to channel your inner magical girl? Explore the collection on Gentle Monster’s website starting January 10, and let your eyewear become the crown jewel of your style.
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