Gentle Monster x Jennie: Jentle Salon – The Most Anticipated Collection of the Season

Posted by:

|

On:

|

Launching on May 1st, Jentle Salon, a collection created by the collaboration between Gentle Monster and Jennie from BlackPink,  has taken over the Internet with unboxing videos online from influencers and KOLs, featuring a giant glowing unicorn, capybara ornaments and sleek eyewear designs. 

Gentle Monster x Jennie

Drawing from Jennie’s childhood memories, Gentle Monster crafted a nostalgic fantasy realm adorned with teddy bears and dollhouses. Jentle Home evokes a sentimental journey that resurrects our own childhood dreams and aspirations, often forgotten or lost over time.

Gentle Monster x Jennie

The new line features 8 items designed by Jennie herself that came with the unique furry eyewear box serving as the core packaging of the collection, aligning with the PR box’s fuzzy unicorn plushie. These black, metallic and a range of pastel hues eyewears will be presented in a series of pop-up events in 13 countries, beginning from Seoul to New York, Tokyo, Beijing, Bangkok, Hong Kong, and Singapore. 

Gentle Monster x Jennie

The campaign for Jentle Salon was photographed by Petra Collins, known for her work with celebrities such as Olivia Rodrigo and Sydney Sweeney. Meanwhile, the video was directed by Yuann, a Tokyo-based filmmaker with experience collaborating with brands like Louis Vuitton and MAC.

Gentle Monster x Jennie

Personally, I believe the highlight of the collection is customers can add their unique touch with charms on their eyewears, ranging from the cute cloud-hugging bedazzled capybara, to fuzzy bows, crystal hearts and pearl drop charms. This fits perfectly into the mass customization trend in the fashion industry, guaranteeing the success of the collaboration. 

Posted by

in