Bows pinned into hair, dangling from platform shoes, tied into wine glasses, wrapped around cats, or shaped into pasta are the new millennial mustache. The coquette aesthetic is trending on Tiktok with people tying bows on everything around them. Why? Because they are cute <3
Yes. You can tell from my answer that I’m such a girly girl but I am pretty sure that if you ask other thousands of girls that are putting bows on their goods, they will probably give you the same answer. And that is the beauty of it. Bows are so intricate in a way that they have to be tied by hand and in this time of industrialization, tying a bow is similar to DIY gifts. They are meaningful as we put passion into creating them.
Tiktok trend: Pink bows wrapped around a cat
Girls from around the world are on the trend of finding comfort in embracing their hyperfemininity, especially after the launch of Barbie movie and the release of “Let The Light In” album by Lana Del Rey – who is often associated with soft feminine and coquette aesthetics. From a fashion perspective, this microtrend targets the same audiences as people following the “cottagecore” or “clean girl” aesthetic.
Olivia Rodrigo promoting her albums on outfits adorned with pink bows
After the initial trends of putting bows on to take on a flirty feminine side, GenZ also started putting pink bows on ice, Raising Cane’s fried chickens, their boyfriend’s arms, or toilet paper. The satire builds on previous trends of”girl dinner” or “girl math”, allowing girls to romanticize their “ditsy” sides. Personally, I love this brand new perspective on feminism. People are exhausted from 2010s feminism notion “girlboss” era when women have to be strong, independent, and powerful. The pink bows trend channels a different but similar message: Girls can be mentally empowering while embracing their feminine side at the same time.