Blake Lively made a memorable entrance at the world premiere of her film It Ends With Us at New York’s AMC Lincoln Square theater, wearing the iconic Versace dress once donned by Britney Spears in 2002. “It’s Britney’s actual dress,” Lively told People upon arrival. “It should be in the Smithsonian or the Met. But it’s on me. I feel so lucky.”
Lively acquired the dress from the archives of Tab Vintage. Earlier in the day, she took to Instagram Stories to celebrate Britney Spears as “the ultimate queen who made us all want to sparkle and share our stories.” Spears originally wore the dress to Versace’s Spring/Summer 2003 collection presentation in Milan on October 1, 2002. Lively also expressed her admiration for Spears, acknowledging the singer’s impact on millennials. “Britney, you’ve inspired us all with your strength, joy, and hard work. Thank you for your example and your contribution to women telling their stories. I’m so excited about your biopic and everything you have ahead.”
Blake Lively & Britney Spears
In keeping with the floral theme she has embraced all summer—reflecting her character Lily Bloom and her floral shop in It Ends With Us—Blake Lively dazzled in a Versace dress adorned with embellished flowers at the waist. The multicolored sequined gown features a one-shoulder halter neckline and a unique cutout across the bodice. Lively accessorized with pink, white, and nude diamond rings from Lorraine Schwartz Jewelry that complemented the dress’s vibrant pink and pastel blue tones, along with 50-carat light pink rose-cut floral earrings. She opted for simplicity with iridescent strappy heels.
Blake Lively in Versace
The dress perfectly aligns with Lively’s method dressing approach during the current press tour for the film. Reflecting on her promotional strategy, Lively expressed her excitement about the trend of method dressing. She recalled how, during the press tour for A Simple Favor in 2018, she dressed in character-specific outfits to draw attention, saying, “Back then, people questioned why I was dressing like my character in suits. It was a strategic move to make people notice our film through fashion, given our limited marketing budget. And it worked.”