On July 17th, Swarovski proudly introduced Ariana Grande as their new Brand Ambassador and the face of the House. The Grammy Award-winning singer, songwriter, and actress, celebrated for her stunning performances and exceptional vocal range, ranks among the best-selling artists globally. This partnership unites two iconic forces in pop culture.
Swarovski highlighted Ariana Grande’s evolution over the years, as she fearlessly explores new dimensions of fashion, jewelry, and bold makeup. A vocal advocate for inclusivity and empowerment, she epitomizes joyful extravagance and self-expression. As a true global style icon, Ariana is set to embark on an exciting creative journey with the House.
“I am thrilled to be Swarovski’s Brand Ambassador. It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”, says Ariana Grande.
Ariana Grande as Swarovski’s Ambassador
“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together”, Giovanna Engelbert – Swarovski Global Creative Director noted.
Ariana Grande’s partnership with Swarovski comes on the heels of her seventh studio album, “Eternal Sunshine,” which was released on March 8, marking her first album in four years. Swarovski’s holiday campaign, featuring Grande, will coincide with the highly anticipated release of the movie “Wicked,” set to hit theaters in November. The musical film stars Grande as Glinda the Good Witch alongside Cynthia Erivo as Elphaba the Wicked Witch.
Ariana Grande’s partnership with Swarovski is a well-timed, culturally relevant collaboration that benefits both the artist and the brand. By aligning themselves with Grande, Swarovski not only reinforces its image as a leader in luxury and innovation but also taps into the energy and creativity that Grande brings to everything she does. This collaboration is poised to resonate strongly with consumers, blending the worlds of music, fashion, and film in a way that feels both authentic and exciting.