SKIMS has enlisted British pop star Charli XCX as the face of its latest campaign. Known for coining the term “Brat Summer” with her namesake album, Charli showcases the brand’s new Cotton Rib and Cotton Fleece collections. Photographed by Petra Collins, she models fresh pieces like a split bralette, boxer, and bikini underwear, as well as cozier items such as a waffle-lined zip-up hoodie and matching sweatpants.
Charli XCX x SKIMS
Charli expressed her excitement towards the campaign, “SKIMS empowers people to feel confident in their own skin, which is the essence of Brat. I’m thrilled to work with a brand that understands that comfort and style can go hand in hand. Shooting with Petra for this campaign was a dream, and I loved wearing these timeless, sexy pieces. Plus, the puppies on set were beyond cute.”
Charli XCX x SKIMS
Kim Kardashian also noted: “Having Charli XCX as the face of our new SKIMS campaign is incredibly exciting. She’s a unique talent who has firmly established herself as a megastar in music and beyond. This collaboration is a significant moment for SKIMS, and we’re honored that Charli and Petra chose to work with us as we continue to spotlight cultural frontrunners.”
Charli XCX x SKIMS
The SKIMS Cotton collections, worn by Charli XCX in the campaign, will be available on the brand’s website starting Wednesday, August 21. This collaboration marks Charli’s inclusion in a prestigious lineup of celebrities who have been featured in SKIMS campaigns, including Sabrina Carpenter, Jhené Aiko, and Lana Del Rey, as well as athletes like Jessica Long and Caeleb Dressel.