The pop sensation Sabrina Carpenter is broadening her beauty brand with the release of her newest fragrance, “Cherry Baby.” This latest addition to her Sweet Tooth collection offers a fun and alluring sensory experience. The fragrance is accompanied by a campaign directed by Jacob Bixenman, which was filmed in Los Angeles.
Sabrina Carpenter Sweet Tooth Collection
Cherry Baby is crafted to showcase a more refined and seductive aspect of the Sweet Tooth collection, embodying Carpenter’s playful personality and vintage glam style. The fragrance boasts a rich blend of cherry cosmo, glazed apple, plum nectar, brown sugar, red poppy, peony blossom, dark chocolate, vanilla orchid, cashmere wood, sensual musk, patchouli elixir, and amber resin. Cherry Baby exudes luxury, capturing the essence of Carpenter’s unique style and charisma.
Sabrina Carpenter Sweet Tooth Collection
“The Sweet Tooth fragrance collection captures Sabrina’s personality and artistic vision in a provocative, glamorous way, tapping into her personal connection with her fans,” says Steve Mormoris, founder, chief executive officer, Scent Beauty. “The new Eau De Parfum Cherry Baby further encapsulates Sabrina’s retro-glamorous style and sweet, flirtatious persona. We are thrilled that Sabrina Carpenter’s fragrances continue to break sales records, allowing her fans to experience her artistry through scent.”
“I wanted my new fragrance to be unexpected but something upscale and sophisticated while still feeling playful and provocative,” says Carpenter. “Cherry Baby is timeless and flirty, which encourages letting the sultry, glamorous side of you show in the best way possible.”
Sabrina Carpenter Sweet Tooth Collection
Echoing the design of the other bottles in the Sweet Tooth Collection, Cherry Baby is presented in a red, chocolate bar-shaped bottle. It will be available for purchase on Sabrina’s newly launched website, FragranceBySabrina.com. Additionally, the fragrance will be stocked in U.S. retailers including Amazon, J.C. Penney, Rite Aid, and Walmart beginning in August.
Cherry Baby represents a blend of Carpenter’s unique style and high-quality fragrance formulation, with a strategic release across both online and brick-and-mortar retailers. The product is expected to be sold out, with its perfect timing during the ticket sales of her Short n’ Sweet Tour.