Amidst her ongoing battle with Lyme Disease, Bella Hadid found solace in entrepreneurial ventures that grounded her, brought her joy, and helped her “remember who I am.” Her debut fragrance collection, titled “Orebella,” comprises three fragrances: the floral Window2Soul, tropical Blooming Fire, and woody-marine Salted Muse, all drawing inspiration from her life.
According to Bella, fragrance has always played a central role in her life—it empowers to control her environment and sense of self. Experimenting with various essential oils—from floral to woody to citrus to herbal—became her obsession. She crafted unique blends that resonated with her and wore them daily, whether running errands, working, or socializing. Not only did it deepen her connection with herself, but it also fostered a shared joy with others who appreciated these scents. What started as a personal ritual evolved into a desire to share this experience with the world. Ôrəbella represents not just a healing journey but also a celebration of beauty and devotion to scent.
Bella Hadid for Orebella
“I’ve never encountered a fragrance that resonated with me so deeply, making me feel truly unique and distinct. As I began creating my own fragrances and delving into the process, I found myself engaged in introspective conversations about my aspirations and what truly ignites my passion. Bringing something deeply personal to the world through Orebella has been incredibly fulfilling. It’s served as a therapeutic outlet, allowing me to exercise my creativity, expand my knowledge, and navigate the business aspect—all while remaining authentic to myself.”
The trio of Orebella fragrances is free from alcohol and crafted around essential oils such as rose, geranium, and sweet almond fixed oil. These scents are housed in a hydrating and enriching base that requires a shake before being sprayed onto the skin. Blooming Fire, a cozy floral scent, has become a staple on her desk for the past two months.
Orebella’s three scents
Window2Soul: A blend of rose, jasmine, hints of lemon, and tonka bean, evoking the sensation of diving into a bed of rose petals or strolling through a lush garden, reminiscent of childhood trips to botanical gardens. It’s incredibly fresh, instilling feelings of beauty, confidence, and happiness.
Bella Hadid for Window2Soul
Salted Muse: Infused with pink peppercorn, sea salt, olive trees, and surrounding florals, this scent transports you to the ocean, with the warmth of the sun, sandy beaches, and the tang of salt in the air. Enhanced with amber and a touch of lavender, it balances feminine notes with the earthiness of olive, amber, and sea salt, along with a hint of pepper for an intriguing, slightly masculine aroma.
Bella Hadid for Salted Muse
looming Fire: Featuring monoi flower and patchouli, this scent captures the essence of beach sunsets, evoking nostalgia and a sense of tranquility. The interplay between the sweetness of the monoi flower and the earthiness of patchouli creates a harmonious balance, reminiscent of carefree moments spent by the sea. These multifaceted scents aim to evoke feelings of joy and nostalgia, offering a sensory journey that varies from day to day.
Regarding the health aspect, Bella reached a point where she no longer felt comfortable applying alcohol-based products to her skin. Whether it’s concerning high-aluminum deodorants or the chemicals present in everyday products, she became mindful of the impact these substances could have on people’s well-being. Thus, Orebella is crafted with qualities like being alcohol-free, vegan, cruelty-free, and ultimately, beneficial for one’s health, is what excites her about venturing into the realms of wellness and fragrance.
By prioritizing natural ingredients and ethical practices, the fragrance line offers a unique and holistic approach to fragrance. Moreover, Orebella is more than just a fragrance brand; it’s a reflection of Bella Hadid’s journey towards self-expression, wellness, and authenticity. Through Orebella, she aims to share her passion for scent and contribute to a more mindful and sustainable approach to personal care.