Adrien Brody has officially been named global eyewear ambassador for Lacoste, marking a significant return to the French fashion house fourteen years after their first collaboration. The two-time Academy Award winner previously fronted Lacoste’s Unconventional Chic campaign in 2012, a partnership that laid the foundation for a long-standing relationship between the actor and the brand.
Since that initial campaign, Brody has remained closely associated with Lacoste, frequently attending its runway shows and public events. Most recently, he appeared at the brand’s Autumn/Winter 2025 presentation in Paris, wearing a cream knit sweater with an oversized collar—an understated look that reflected Lacoste’s refined yet relaxed aesthetic.
Adrien Brody for Lacoste
The appointment feels like a natural evolution of this enduring connection. In a statement, Brody shared, “I’m honored to join the Lacoste family as the global ambassador of their newest eyewear campaign. Lacoste has always represented style, authenticity, and craftsmanship, and I’m excited to continue our friendship and collaboration with this new campaign.”
Beyond fashion, Brody’s career spans critically acclaimed performances and creative pursuits across multiple disciplines. He won Academy Awards for his roles in Roman Polanski’s The Pianist and Brady Corbet’s The Brutalist, and has collaborated with renowned directors including Wes Anderson, Steven Soderbergh, Spike Lee, and Peter Jackson. Outside of acting, he produces films through his company Fable House, and is also an accomplished painter and music producer—an artistic range that aligns seamlessly with Lacoste’s emphasis on creativity and individuality.
The first release of the eyewear campaign features Brody modeling modern, lightweight frames with geometric silhouettes, designed to blend contemporary aesthetics with Lacoste’s heritage. Notable details include a discreet metal crocodile trim and a premium seven-barrel hinge, emphasizing both craftsmanship and durability. While Brody appears solo in most campaign visuals, one image features him alongside a female model, reinforcing the collection’s versatile, unisex appeal.
Brody’s approach to fashion mirrors the effortless confidence Lacoste embodies. In a previous interview, he noted that he doesn’t overthink what he wears, instead valuing the artistry behind the garments he chooses. His deep appreciation for craftsmanship and creative process makes him a fitting ambassador for a brand rooted in timeless design and modern refinement.
With this new chapter, Lacoste not only revisits a successful partnership but also reinforces its connection to cinematic sophistication and authentic personal style—qualities Adrien Brody has embodied throughout his career.
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