Rosalía is back in her fashion girl era, and this time, she’s doing it in her underwear. The Grammy-winning Spanish singer has just been revealed as the star of Calvin Klein’s Fall 2025 campaign, photographed by Carlijn Jacobs.
The visuals fuse bold sensuality with surrealist storytelling — think Rosalía lounging in a bathtub, cozying up with a snake, or pairing her lingerie with baggy jeans in true CK off-duty style. The centerpiece is the brand’s new Icon Cotton Modal line, but she also slips into Heritage Cotton pieces and Calvin Klein’s Perfectly Fit silhouettes.
Rosalía x Calvin Klein
“Calvin Klein underwear has been a staple in my wardrobe for years,” Rosalía shared in a statement. “Honestly, it’s something I’ve always wanted to do. The campaigns from CK are iconic, so I’m beyond excited to be part of this one.”
The campaign rollout started Tuesday across Calvin Klein’s social channels, and the full women’s underwear collection is already available on calvinklein.com.
Rosalía x Calvin Klein
This marks yet another high-profile fashion move for Rosalía, who recently became a global ambassador for New Balance and has starred in campaigns for Skims, Dior, Acne Studios, and MAC. Her ability to jump between music and fashion worlds so seamlessly has made her one of the industry’s most in-demand muses — a role Calvin Klein clearly understands.
Rosalía x Calvin Klein
Rosalía joins a roster of heavy hitters who’ve fronted CK recently, from Bad Bunny to Jeremy Allen White, but the brand’s decision to tap her feels especially fitting. After all, Rosalía’s mix of fierce confidence, avant-garde artistry, and global influence mirrors exactly what Calvin Klein underwear has represented for decades: timeless sex appeal with a modern twist.