Prada’s Re-Nylon project has taken a cinematic and environmental leap with its latest campaign starring acclaimed actors Sadie Sink and Benedict Cumberbatch. In partnership with National Geographic CreativeWorks, this compelling four-part docu-style series explores the fragile beauty of our oceans and the urgent need to protect them.
Prada’s Re-Nylon: Turning Ocean Plastic Into Timeless Fashion
Prada’s Re-Nylon initiative is a pioneering effort to transform plastic waste collected from oceans and landfills into luxurious, durable products. By using recycled materials instead of new, non-renewable resources, Prada aims to reduce the fashion industry’s environmental footprint and promote circularity.
The campaign’s message goes beyond fashion—it’s about what we carry and why. With 1% of proceeds from the Re-Nylon for SEA BEYOND Collection dedicated to education and research on ocean preservation, Prada proves that style and sustainability can go hand in hand.
Prada’s Re-Nylon project
Journey from Norway to Mexico: A Global Oceanic Exploration
The series follows Sadie Sink and Benedict Cumberbatch as they travel from the icy fjords of Norway to the vibrant marine landscapes of Mexico, immersing themselves in the lives of marine experts and SEA BEYOND ambassadors.
- Benedict Cumberbatch journeys to Bodø, Norway, where he witnesses the impact of human activities on ocean ecosystems, especially noise pollution from shipping that threatens marine mammals like whales. Joined by biologists and conservationists, he highlights the importance of maintaining harmony in our oceans.
- Sadie Sink takes viewers to La Paz, Mexico, exploring the habitat of the whale shark—the ocean’s gentle giant and crucial “gardener” that helps maintain ecological balance. She discusses threats posed by overfishing, tourism, and pollution alongside marine biologists.
- In the series’ finale, Sink ventures to the Great Kelp Highway, a sprawling coastal ecosystem along the Americas, where she examines the effects of rising ocean temperatures, overfishing, and pollution on kelp forests, a vital marine habitat.
Prada’s Re-Nylon project
Prada and National Geographic: Merging Fashion with Environmental Advocacy
This collaboration marks Prada’s continued commitment to sustainability and ocean conservation through its SEA BEYOND program, launched in partnership with UNESCO’s Intergovernmental Oceanographic Commission. Since 2019, the initiative has focused on raising awareness and funding educational efforts to protect aquatic environments worldwide.
By working with National Geographic’s expert storytellers, Prada gives audiences an intimate look into the origins and impact of the Re-Nylon project, encouraging consumers to rethink their fashion choices and their effect on the planet.
Prada’s Re-Nylon project
Why This Matters: Fashion as a Force for Change
Fashion is one of the world’s largest contributors to environmental waste, but initiatives like Prada’s Re-Nylon offer a hopeful blueprint for change—turning discarded materials into coveted luxury pieces while funding vital conservation work.
By spotlighting powerful voices like Sink and Cumberbatch and showcasing breathtaking marine environments, Prada invites us all to carry more than just a bag. We carry responsibility—for the oceans, for the future, and for a sustainable style that honors our planet.