Tag: Collab

Lana Del Rey x SKIMS is definitely the collab that lures many people into buying their first set of SKIMS, amassing $13.7 million in MIV (media impact value) just after 4 days SKIMS dropping photos and behind-the-scenes videos on Instagram. With Lana posting on her own @honeymoon account, this already brings $4 million of MIV… Read more